What is london fog label history?

London Fog is an American brand that specializes in creating outerwear garments. The label was founded in 1923 by Israel Myers in Baltimore, Maryland. At that time, the company primarily made raincoats for men. In the 1930s, the brand expanded its offerings to include women’s coats.

During World War II, London Fog became a trusted supplier of military raincoats. The brand’s coats were also popular among civilians during this time and helped establish London Fog as a leading outerwear label.

In the 1960s and 1970s, London Fog became known for its classic trench coat styles. The brand also expanded its offerings to include other types of outerwear, including jackets and parkas.

In the late 1990s, London Fog faced financial difficulties and went through multiple ownership changes. Today, the brand is owned by Iconix Brand Group and still produces a range of outerwear garments, including raincoats, jackets, and parkas.